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The Brand

Guaranty Trust Bank is a friendly brand that truly cares and this permeates through every sphere of our business. We have a value system that is hinged on professionalism, ethics, integrity, and superior customer service. We maintain a culture of excellence and go to great lengths to actualize the popular phrase; The Customer Is King.

Our style of operation, staff conduct and service delivery models are built on 8 core principles aptly dubbed; The Orange Rules in line with the Bank's vibrant Orange corporate colour.


Why Orange?

  • It is a joyous colour
  • Frees and releases emotion
  • Evokes a feeling of warmth
  • Demands attention
  • Stimulates the mind
  • Orange indicates a person who is sociable and loves to be in the company of others.
  • A person who has loads of energy, exciting and fun to be with.
  • Orange relates to a person who has great practical-hands on-skills.
  • Orange personalities are friendly, ready smile, respond positively and fluent if not profound in speech.
  • They are good-natured and gregarious and do not like to be left alone.